Locayta has been providing Software as a Service (SaaS) solutions to online retailers and publishers since 2002.
Locayta's SaaS service is based on its sophisticated onsite search engine and content management system, which are in use on over 250 sites in the UK, Europe and the US.
Clients include BT Directories, Nectar, Air Miles (Canada), Osoyou, Everywine and De Beers (Japan).
In August 2009, Locayta launched a merchandising platform Locayta ESP (Extra Sales Perception) to address the increasing demand for online merchandising by retailers and publishers.
Locayta ESP is one of the most advanced merchandising technologies available and is setting new performance standards for online retailers and publishers in providing behavioural merchandising (also known as collective intelligence or adaptive personalisation).
A flexible pricing model means that cost is no barrier to adopting the ESP technology. The effect will be to rapidly increase both the conversion rate and profitability of your current web-site.
Locayta ESP
- Potential to increase revenues by at least 15%.
- ESP is simple and quick to set-up.
- Easy integration with your web-site.
- Dynamic cross-sell & up-sell product recommendations.
- Includes Collective Intelligence and Adapative Personalisation.
- Includes a very sophisticated website search engine.
- In-context toolkit makes the platform easy to use.
- ESP supports advanced merchandising strategies.
- Includes flexible reporting tools.
- ESP pays for itself through increased online revenue.