ESP Merchandising - Overview

>> Merchandising Feature-Set

The Locayta ESP Merchandising platform is built as a software framework, into which various software components can be plugged in and which interact with each other. The framework uses a rules engine to control the interaction between the various components and your website.

The software components within the ESP platform include: a real-time recommendation engine, the Locayta  a visual merchandising engine, tools for product data aggregation and browsing, a reporting module and an in-context toolkit (to provide page previews).

The framework is controlled by the Control Panel, allowing you to completely control the use of Locayta ESP on your website.

Implementation is typically a very light touch javascript integration or where required integration can be at a server-to-server level. 

>> read about our behavioural algorithms