
We know what you're looking for! |
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Locayta tracks user activity on your site to create in-depth customer profiles. Tracked activity includes: which items customers searched for and which items they viewed, added to basket or purchased. This data is analysed in real-time using sophisticated 'weighted user journey' algorithms to evaluate the customers' activity and adjust the search results provided by the search engine in response to customers' current and previous behaviour. |
As part of the Locayta ESP suite of technologies, the Locayta search engine is completely integrated within the ESP Merchandising platform and provides the 3rd layer in Locayta's 5 Layers of Merchandising. This means it can interact with other elements of the ESP platform to provide Search-driven mechandising (aka "Searchandising"). |