Online Merchandising

Online Merchandising optimises the presentation of products or content on your site, based upon user behaviour.

Locayta's ESP mechandising platform introduces "collective intelligence" into every customer interaction along the entire user journey. So users get fast, precise, useful recommendations about the products that they are likely to buy or the content they may find interesting.

everywine- We chose Locayta’s ESP merchandising
platform to maximise our website
performance ... early indications of its
effectiveness are already showing an uplift
in revenues.

Locayta ESP uses recommendations, search-driven merchandising, metric driven recommendations and visual merchandising to provide up-sell and cross-sell products or content on your site.

The result is a marked rise in online sales (typically 15%, but can be as high as 50%), increased average revenue per visit, reduced clicks to purchase, higher retention rates and increased customer satisfaction.