Locayta Freestyle Merchandising 

Locayta Freestyle Merchandising provides critical functionality on retailers’ eCommerce sites, including merchandising, product recommendations and site search. 

The platform includes a unique ‘Balance Factor’ technology that gives online merchandisers the ability to dynamically sequence the order of products on the page according to the retailers' sales criteria.

By combining business rules such as stock levels, price, newness to site and popularity with behavioural data, Freestyle Merchandising ensures the optimum positioning of products on the site.

Freestyle Merchandising also includes sophisticated manual merchandising tools enabling the retailer to react quickly to short-term trends and opportunities.

There are 3 main benefits to clients of using Locayta:

• Commercial Benefit:  increase online revenues by 19% on average.
• Merchandising Benefit:  gain far more control of how products appear on the site.
• Operational Benefit: retailers can achieve more, with the same internal resources.  

Visit us at the Internet Retailing Expo on Stand A13 and you could win a trip for 2 to Paris.

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