New Functionality

Locayta is an innovative technology-led company. We are constantly developing new functionality to our solutions, to meet customer demands and to exceed industry standards. Recent releases to the Locayta Freestyle Merchandising® solution, focused on Merchandising include:

  • Brand Adjacency allowing retailers to manage the deployment and sequencing of brands on their website.
  • Locayta Shop Window a click to buy shopping widget that retailers can deploy on third party sites as a quick and cost effective way to extend their online reach and increase conversion rates. 
  • Locayta M-Commerce a click-to-buy iPhone shopping application that retailers can deploy as a quick and cost effective way to extend their online presence.
  • Behavioural targeting to allow clients to effectively re-engage with customers who have abandoned their site without purchasing.

Recent releases to the Freestyle Merchandising® solution, focused on Search, include:

  • Balance Factor is an exciting new functionality that gives total control to the client via customised metrics. Balance Factor allows search results to be skewed by metrics such as popularity or profit margin etc, depending on the clients objectives, in addition to the normal "text relevancy" sortation rules.  
  • SEO Page-Builder turns site searches into highly focused and relevant SEO pages, dramatically increasing the volume of relevant organic search pages on your site. The result is increased search efficiency, producing a greater choice of relevant products to highly satisfied customers.
  • Freestyle Merchandising: Locayta's merchandising platform frees the retailer from the constraints of their underlying eCommerce system to merchandise products online the same way they would in their stores.
  • Magento Merchandising extensionFreestyle Merchandising® provides powerful merchandising tools that slot straight into the Magento platform. Locayta’s extensions are fully approved, instantly downloadable and ready to slot straight into the Magento system.