Locayta Freestyle Merchandising in action: We speak to new Locayta client WorkwearHouse When it comes to establishing a working relationship with a new client, it’s important that we consider their individual requirements, aims and objectives in the digital arena. We recently spoke to new Locayta client WorkwearHouse to hear about their experience of setting up a new […]

As a technology company that’s constantly developing and adding new functionality to its online merchandising offer, Locayta Freestyle Merchandising is never short of new, exciting and relevant solutions to the online retail market. With clients on board including Boohoo, Paperchase and Tesco, there’s no room so sit still in such an evolving and ever changing […]

Within online merchandising, Product Recommendations are one of the most important online marketing tools that a retailer can deploy within their virtual offering. With the powerful ability to dramatically improve both conversion rates and average basket order values, they are are known as an online merchandising no brainer.  Locayta Product Recommendations use the collective intelligence on your users […]

When it comes to the online space and retail, trawling the ever so engaged online merchandising community online can be a confusing place; theories here and there, ideas thrown about and revolutions stumbled upon every other day. In such a new and evolving space, much research and reading up is no bad thing, but if […]

More exciting news greets us this week as Locayta have been nominated and short-listed for Retail Week’s Technology Awards. Along with only six other contenders in the running, Locayta have been selected for the award for the Ecommerce Innovation of the Year for their work with Nicole Farhi aiding the re-launch of their website with the Locayta Freestyle Merchandising® technologies. The award, […]

When it comes to ensuring your online offering lives up to the equivalent physical in-person visit, for most retailers the prospect can be more than a little overwhelming. Translating the same retail experience to your online platform is no doubt a challenge, and for The British Museum, its more than essential with their virtual store becoming a key […]

The ability to position and “merchandise” product using strategic methodology is a key and essential revenue driver for online retail. Locayta Balance Factor®  does just this by enabling retailers to determine the exact sequence of products on their retail site. Whilst the presentation and sequencing of product within online retail is subject to many theories, methodologies and practical […]

Helping to connect your customers to your products in a clear, concise and effective manner is the most productive way of increasing conversions and average basket order values. Enabling your customer to find the product they are looking for is often one of the biggest challenges within the online merchandising market. Taking an approach which […]

From all angles, visual, technical and logical, the placement of product online is a key element in merchandising when it comes to driving sales. If this is strategically planned and carefully merchandised with intelligence, you have the ability to truly optimise all potential opportunities to guide your customer to purchase, which is one not to […]

As an enterprising and ambitious online merchant, looking to the big dogs to see how you can learn and develop your offer is only logical. With all the possible tools of the trade at their disposal, there’s no doubt bigger players will be utilising only the best and most effective tools to drive their online […]