April 16, 2014

Whilst a large amount of focus remains on increasing the volume of purchases that filter through your online platform, it’s equally as lucrative investing in technologies that increase the average basket value per transaction. The ability to encourage your customers to add additional items to basket resulting in multiple purchases, is key to driving revenues. Using Locayta’s Product Recommendation technology, retailers […]


April 14, 2014

Urban clothing retailer Superdry, have experienced unprecedented success within both the on and offline market. They approached Locayta to help with the international expansion of their ecommerce offer.  Using a winning combination of Locayta Freestyle Merchandising® services, Locayta have revolutionised their online retail performance. These include both Visual Merchandising and Guided Navigaion. Chris Griffin, Head of eCommerce at Superdry said, “We undertook extensive research to find a […]


April 9, 2014

Online engagement is a commonly sought after quality for eCommerce retailers – once customers are engaged with your platform and your product, conversion rates and average order values increase accordingly. Today’s post is going to look at a case study of Locayta client and stationary / furniture supplier, Paperstone, who achieved just this by setting up a new […]


April 7, 2014

Helping to connect your customers to your products is key in boosting conversion rates and your overall revenues. Locayta believe many online retailers are limited and restricted by their internal search functionality, and aim to help retailers combat this with their innovative technology. Currently working with a host of household name retailers including Tesco, Boohoo […]


April 2, 2014

Tesco are one of Britain’s biggest retail chains and truly pioneered the online market when setting up their eCommerce offer. As we all know this platform continues to grow and increase in size across all product verticals, the challenge kicks in when it comes to ascertaining how big online retail players can continue to optimise their […]


March 31, 2014

As an online retailer, one key area of investment is bound to be display advertising across other online platforms including blogs, portals, social networking or content sites. Such advertising proves to be an effective method of extending your reach and driving more customers onto your retail site. Locayta Shop Window goes one step further.  The click-to-buy shopping widget […]


March 26, 2014

Within the physical retail world, growing your audience presents a challenge – how do you get your shop window in front of more eyes than ever before and how do you continue to grow this figure? A similar theory applies within the online retail arena, where gaining the maximum exposure for your platform is key […]


March 24, 2014

Looking to increase your conversion rates is a key driver for many online retailers; the higher proportion of your on-site visitors you can get to purchase your goods, the better the profitability of your website. So how do many online retailers achieve this? Notably successful players including the likes of Superdry.com, Tesco and Boohoo.com all employ Locayta […]


March 20, 2014

Boohoo.com might have been one of the early players in the world of fashion eCommerce soaring to success with their recipe of great product and a willing audience, but their ability to sustain such outstanding online performance stems from strong and strategic merchandising techniques resulting in high conversion rates, increased average basket values and guaranteed […]


March 17, 2014

For many online retailers the ability to target and more importantly successfully reach the customers you want is a challenge. In such a competitive market, where business in undoubtedly booming, how can we beat our counterparts to to the punch in bagging those all important visits and sales from your target consumers? Many clients, including […]