Glossary of Terms for eCommerce, Search and Merchandising
Terms specific to Locayta®
Behavioural Merchandising: Behavioural merchandising is the process of using customer behaviour to place, promote and display products in order to maximize retail sales revenue. In an online retail context, examples includes using data about where visitors come from, what they search for, what they click on and what they buy; to drive relevant product promotions to each visitor at every point of interaction as possible. >> read more.
Behavioural Re-targeting: Behavioural Re-targeting is a technique used by online publishers, retailers and advertisers to re-target users who leave their websites without making a purchase. >> read more.
Behavioural Targeting: Behavioural targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select the most relevant information to display to that individual. >> read more.
Cart Abandonment: Cart abandonment is when a visitor initiates your checkout process but leaves before completing their purchase. For online businesses with their main goal of selling products, shopping cart abandonment can mean the difference between profitability and loss. See Behavioural Re-targeting.
Collective Intelligence: Collective intelligence is a shared intelligence that emerges from the unconnected collaboration of users on a website.
Conversion Rate Increase: The increased percentage of on-site visitors who make an online purchase.
Cross-sell: The strategy of promoting higher-value products to customers based on their past purchase behaviour. >> read more.
eCommerce: Is the buying and selling of goods and services on the Internet.
Email Recommendations: Personalised emails to users containing relevant product recommendation based on their past user behaviour. >> read more.
e-tailing: A term used for online retail selling.
Facets: Facets allow users to browse, search and refine their choices using options such as: Category, Brand, Price-range, Colour, Size, Manufacturer etc. Facets are dynamically created from the product data-set.
Faceted Navigation: See Intelligent Navigation.
Full-text search engine: A search engine that examines all of the words on-site as it tries to match search words supplied by the user.
Guided Navigation: A framework applied to each web-page, displaying the relevant refinement options ("Facets") available to the user and allowing them to drill-down using those refinement options. See Intelligent Navigation.
Internet Retailer: An Internet retailer, is a business that sells goods and services online via an eCommerce site.
Online Retailer: See Internet Retailer.
Online Shopping: The act of purchasing products or services over the Internet.
Merchandising: Merchandising is any practice which contributes to the sale of products to a retail consumer. See Online Merchandising Solutions.
Merchandising platform: The software framework that enables online merchandising. >> read more.
Multi-channel retailing: Multi-channel retailing enables consumers to shop in a number of different modes; so for example they might browse the goods in one channel, order them in another and actually pickt them up in another channel. The challenge is how to provide consistent merchandising across all channels. >> read more.
Online Merchandising: The strategies of selling retail goods and services over the Internet. >> read more.
Personalisation: Identifying the customer by unique ID, cookie or behavior and customizing the experience for them.
Rules-based Merchandising: The ability to dynamically promote and adjust product positioning on an online retail site, based upon defined options and rules. Locayta Freestyle Merchandising® includes rules-based merchandising. >> read more.
Product Recommendations: Recommending products to on-site users based on their on-site behaviour. >> read more.
Search:An on-site function that enables users to type search terms to retrieve relevant data. See Locayta Search.
Search Applications:Site Search software that enables greater search functionality within a website. See Locayta Search.
Searchandising: Searchandising, also known as Search-driven Merchandising, is the process of using on-site search to drive online merchandising. >> read more.
Site Search Engine: A search engine that searches the content of an online site. >> read more.
Static Merchandising: Banner advertisements and other online merchandising techniques activated by relevant on-site search behaviour. See Visual Merchandising.
Up-Sell: A sales technique whereby a salesperson or system induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. >> read more.
Visual Merchandising: Visual merchandising (also known as "VM") is the art of displaying merchandise to maximise online sales. >> read more.
Auto-Complete: A customised predictive search tool, also known as, 'type ahead' capability, suggesting relevant search terms as the user starts to type their query. >> read more.
Balance Factor: Balance Factor allows you to control the sequencing of search results and to boost certain products to the top of the search results list based on the metrics that are important to you. >> read more.
Brand Adjacency: Brand adjacency refers to the multi-brand retailer environment where there is often a requirement to manage the deployment of branded products on a retail site - e.g keeping products belonging to one brand together or keeping certain brands apart from each other. >> read more.
Customised Merchandising: A collective intelligence capability, tailoring online sales strategy to the on-site user. >> read more.
eCommerce Search: eCommerce Search is a Site Search engine that has been optimised for product search within a retail environment on an eCommerce site. >> read more.
Freestyle Merchandising®: Locayta's merchandising platform frees the retailer from the constraints of their underlying eCommerce system to merchandise products online the same way they would in their stores - we call this Freestyle Merchandising. >> read more.
Intelligent Navigation: Locayta Search results are provided within a "Guided Navigation" framework on the web-page, displaying the relevant refinement options ("Facets") available to the user and allowing them to drill-down using those refinement options. >> read more.
Metrics Driven Merchandising: A customised metrics capability to skew product recommendations and search results. For example; stock levels.
Search Driven Merchandising: Also known as 'Searchandising' uses what the user has searched for or what has been discovered in the search results, to change the behaviour of the site. >> read more.
SEO page-builder: SEO Page-builder turns site searches into highly focused and relevant SEO pages, dramatically increasing the volume of relevant organic search pages on your site. >> read more.
Spell Correction: A Search capability that identifies any misspelling, mistyping or misunderstanding. >> read more.
Weighted User Journey: Freestyle Merchandising® uses behavioural merchandising algorithms to provide recommendations in real-time based on users’ behaviour on your site. >> read more.