Balance Factor for Merchandising

Balance Factor is a merchandising functionality that is unique to Locayta ESP, allowing retailers to determine the exact sequencing of products on any given page.

Balance Factor works by combining metrics selected by the retailer (e.g. popularity, price, margin, newness to site and stock availability etc) to dynamically generate the sequence of products on category pages.

In addition to Balance Factor, Locayta ESP includes tools to help retailers manually sequence the order of products on a page ("product sequencing"), as well tools for dealing with the problem of brand adjacency.

Balance Factor is unique to the Locayta ESP merchandising platform and is also available within Locayta Search.

>> Learn more about the Locayta ESP merchandising platform.