Balance Factor for Merchandising

Locayta Balance Factor® is a merchandising functionality that is unique to Locayta Freestyle Merchandising®, allowing retailers to determine the exact sequencing of products on any given page.

Locayta Balance Factor works by combining metrics selected by the retailer (e.g. popularity, price, margin, newness to site and stock availability etc) to dynamically generate the sequence of products on category pages.

In addition to Balance Factor, Freestyle Merchandising® includes tools to help retailers manually sequence the order of products on a page ("product sequencing"), as well tools for dealing with the problem of brand adjacency.

Balance Factor is unique to the Locayta Freestyle Merchandising® and is also available within Locayta Search.

>> Learn more about the Locayta Freestyle Merchandising.