Search-driven Merchandising, also known as 'Searchandising' uses what the user has searched for or what has been discovered in the search results, to change the behaviour of the site. Guided NavigationWhat this means In this example, ESP is displaying the search results in the standard page template together with a sophisticated implementation of search filters using Locayta's guided navigation technology. Add To BasketWhat this means In this example, the user is able to select the attribute data (colour,size etc) and add direct to the basket without having to go to the product detail page. SearchandisingWhat this means In this example, ESP has changed the page template and the filter options to the one that is more suited to displaying shoes (i.e. the image sizes are larger and the filter options are restricted to size,color and price). More Like ThisWhat this means ESP also includes a 'more like this' feature that will recommend products based upon the similarity of the product features rather than user behaviour.
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