Behavioural merchandising

Behavioural merchandising

Behavioural merchandising is the process of using customer behaviour to place, promote and display products in order to maximize retail sales revenue. In an online retail context, examples includes using data on where visitors come from, what they search for, what they click on and what they buy, to drive as relevant product promotions to each visitor at every point of interaction as possible.

Locayta Freestyle Merchandising® uses behavioural merchandising algorithms to provide recommendations in real-time based on users’ behaviour on your site. Freestyle Merchandising® can provide both generic recommendations based on the collective intelligence of the site, as well as more personalised recommendations based on an individual’s past and present behaviour. 

Weighted User Journey

What this means

Algorithms track user actions on your site and associate a weight for each action. Recommendations are based on what has been searched for, viewed, added to basket and purchased by the user in relation to both that users’ previous actions and the actions of all the other users of the site.

In this example, Freestyle Merchandising® is showing recommendations for other products based upon what other users’ have bought.

Previous User Behaviour

What this means

In this example, the weighted user’s journey algorithm is being used to make product recommendations based on the users previous actions in comparison to the collective intelligence of all users of the site.

Google Referrals

What this means

Recommendations are constantly updated, so actions such as viewing, adding to basket and purchasing, will affect recommendations on your site in real-time.

In this example, Freestyle Merchandising is using what the user searched for on Google to arrive at the site, to determine suitable product recommendations.