Locayta launches Freestyle Merchandising® at Internet Retailing Expo 2012
Internet Retailing Expo 2012 saw Locayta Freestyle Merchandising® launched to a whole new audience. The ecommerce tool of choice for clients including Tesco, Boohoo and Superdry, Freestyle Merchandising controls every aspect of search, merchandising and recommendation performance within one powerful tool kit.
The system achieves proven revenue growth whilst streamlining costs and labour. Sophisticated functionality enhances the shopping experience, resulting in increased site traffic, conversion rates and order values.
Locayta Balance Factor® is a key feature of the system. Unique to Locayta, Balance Factor enables retailers to configure their merchandising rules and combine these with a personal response to every shopper's behaviour in real time. The result is optimised product placement across the retailer's visual merchandising, search, category and product recommendation placements.
Locayta's CEO André Brown is excited about the technology's potential for online retailers. “Our already established clients have reported significant improvements in conversion rates, average order values and revenue growth since adopting Freestyle Merchandising” he says. “We are now ready to launch this ground-breaking software to a broader retail marketplace in order to maximise online revenue and deliver sophisticated search and merchandising strategies.”
Freestyle Merchandising operates on a Software as a Service basis and offers competitive performance based pricing. Sign up for a live demo to learn more.
The impact of Freestyle Merchandising for industry leading retailers
For the first time Locayta's prestigious clients have spoken out about the results Freestyle Merchandising is generating for their businesses.
They include retailing giant Tesco Clothing. “Until we launched with Locayta our systems just couldn't achieve what we needed to do” says the company's Change Manager Mark Wakely. “The ability to control product recommendations has ultimately grown conversion rates and order values. We're now moving to the full Locayta system.”
Zak Edwards, Founder of Prezzybox, appreciates the operational benefits of the system. “We were losing thousands of man hours to manual site updates. Freestyle Merchandising has been a revelation. Every decision we make can be applied automatically across every category. We saw conversion rates increase overnight when we started using Locayta.”
Complex brands including the British Museum Company, value Locayta's feature-rich adaptability to key retailing strategies. “We have re-schemed our site to make maximum use of product recommendations with more cross selling opportunities” says BMCo's Ecommerce Manager Fabrice Druelle. “You can really play with the technology. It's totally adaptable to our product range and complex merchandising structure.”
Further benefits of the system include the ability to opt in manually at any stage, acclaimed by Boohoo's Ecommerce Manager Catherine Turner as “a key win delivering fast, relevant product placement at the touch of a button”.
In addition Freestyle Merchandising is adaptable to specific international markets – a crucial element for Chris Griffin, Head of Ecommerce at Superdry. “The ability to maintain superior search and category performance on a multi-lingual basis has generated phenomenal, if not unprecedented success for us. Our international e-commerce strategy has experienced four figure growth.”
Want to enjoy similar ecommerce success? Contact Locayta today to find out more.
Venda and Locayta launch technology partnership for Venda clients
Global pioneer of commerce solutions, Venda Limited, is teaming up with Locayta in a new partnership. Venda's client base will be offered the opportunity to benefit from Locayta Freestyle Merchandising, enhancing their ability to deliver intelligent, responsive user journeys whilst streamlining operational input.
Unique capabilities offered to Venda clients will include Locayta Balance Factor. Merchants can configure the importance of chosen metrics such as popularity, profitability, newness to market and stock levels. These are combined with real time behavioural monitoring to balance the retailer's strategic priorities with user demand, resulting in optimised product placement across the site.
Manipulation of visual displays via a Group Screen delivers a sophisticated level of merchandising akin to the high street experience. Other features include the ability to define and control brand adjacency and display advertising for close management of brand relationships.
The new partnership offers a cost-effective, competitive merchandising strategy for Venda clients as the company's CEO Eric Abensur explains. “Over the past decade Venda has continued to evolve as a best-in-class ecommerce provider. Collaboration with Locayta will enhance our offering significantly. Retailers can revolutionise their merchandising strategies via highly effective technology that ultimately increases conversion rates and return on investment.”
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