Managing Brand Adjacency with Locayta

Locayta solves the brand adjacency problem that many retailers face in a multi-brand environment.

Locayta Freestyle Merchandising® includes brand adjacency functionality for those retailers who have a requirement to manage the deployment of branded products on their retail site. This might be as simple as keeping products belonging to one brand together on the web-page; or it may involve keeping certain brands apart from each other.

The Locayta Balance Factor® technology allows retailers to determine the sequencing of products on any page. The brand adjacency function is used in conjunction with Balance Factor, on a dynamic real-time basis (i.e. taking account of stock levels etc.) to enable retailers to set rules about where brands appear in relation to each other.