Freestyle Merchandising®

Online Merchandising 

Locayta Freestyle Merchandising® is Locayta's online visual merchandising and site search solution, designed to enable clients to take total control over their online sales performance. Driven by a real-time, highly configurable platform, Freestyle Merchandising® is uniquely architected with complete online merchandising functionality on a single platform. This is based on a collective intelligence approach with several layers of functionality to optimise search results, product presentation and product recommendation, resulting in satisfied customers, increased revenue and enhanced business management visibility.

Locayta Freestyle Merchandising offers:

1. Behavioural Merchandising: Provides real-time customised recommendations to customers based on their online user behaviour. This can be based solely on the customer's actions or a collective intelligence approach based on other past and present user behaviour.

2. Metrics Driven Merchandising: Uses online activity data to make product recommendations.

This can be based on customised metrics to meet the clients objectives. For example, stock levels, most popular, newest product. This feature puts the client in control over their customer experience and increases business management control and visibility. 

3. Search and Search Driven Merchandising: Also known as 'searchandising' this feature customises product page navigation to match the customers search query. Search is guided by filters that optimise search results, including product attribute data, page templates and similar product offers.

4. Visual Merchandising: Organises the appearance of your online store. It can be as basic as driving the display of visual elements on your site, presenting banner ads based on a category search or it can be enhanced with metric drivers, presenting the appropriate products based on search and metrics chosen by you (for example, newest in stock).

5. Personalisation and other customised merchandising strategies: Using Locayta collective intelligence approach, the system can recognise your customer and personalise recommendations even further. This includes personalised email recommendations using the other four layers of functionality to best target your online customers.

The flexible design of Locayta Freestyle Merchandising, enables clients to 'build' their solution to their needs, choosing any or all of the different layers of functionality. Easy to implement with a flexible pricing model, Freestyle Merchandising is accessible to eCommerce businesses of all sizes and budgets.