Personalised Email Recommendations

Retailers can use Locayta ESP to automatically recommend the most relevant products to each email recipient.

Locayta ESP tracks all users actions on your site (inc. searched, viewed, added to basket, purchased etc) and associates a weight for each action in relation to both; a current users previous actions on your site and the actions of all the other users of your site.

Locayta uses this information to create personalised emails with relevant product recommendations for your users.

Locayta ESP understands each individual users purchase preferences to create highly personalised email recommendations that increase repeat traffic to your site.

Email Recommendations are part of the ESP Merchandising platform, enabling retailers to use the business rules within ESP to recommend higher-value or higher-profit alternatives to those users responding to their email promotions.

Locayta ESP increases new and repeat purchases and well as increasing average order values and building customer loyalty.

>>Click here for a free trial of Locayta ESP