Behavioural Targeting

Some 98% of site visitors will leave a website without making a purchase. Locayta Freestyle Merchandising® uses behavioural re-targeting to market to returning users who have previously abandoned your website without making a purchase.

Re-targeting uses Locayta's behavioural merchandising algorithms to review users' previous interactions on your site (including incomplete purchases) to make recommendations to returning users.

Re-targeting can be used in an almost infinite variety of ways, including: to send users direct to the product description of the page they looked at previously before leaving, or to make promotional offers (e.g. free postage if ordered today etc.) or to cross-sell or up-sell alternative products.

Behavioural re-targeting enables the retailer to re-engage effectively with their users; generating higher conversion rates, whilst at the same time lowering acquisition costs - i.e. it is more effective to market to someone who has already shown interest in a product on your site, than to attract new users to your site.

Behavioural re-targeting is part of the Freestyle Merchandising® platform and is fully integrated within the Control Panel, working seamlessly with the other components within the platform.