Product Recommendations

Providing personalised product recommendations on an eCommerce site is one of the most important Internet marketing tools that a retailer can deploy, as product recommendations dramatically improve conversion rates for online retailers.

Locayta Freestyle Merchandising® provides a 5-layer model of merchandising, which includes a layer devoted to providing personalised product recommendations in real-time on the retailers site or via personalised emails.

Freestyle Merchandising® uses its specially designed behavioural merchandising algorithms, to harness the power of collective intelligence on your site to make relevant and personal product recommendations.

Once configured, Locayta's dynamic product recommendation algorithms, operate automatically with recommendations being constantly updated. User actions on the retail site such as viewing, adding to basket and purchasing, will adjust (in real-time) the personalised product recommendations being made on the retail site.

Configuration settings for the product recommendation algorithms can be accessed and amended via the Locayta control panel, which provides an extremely easy to use and flexible way of implementing product recommendations on a retail site.


>> read about Locayta Freestyle Merchandising. 

>> read about our behavioural algorithms