Personalisations is often seen as the 'Holy Grail' by some marketers. The collective intelligence provided by ESP together with its sophisticated rules engine, enables ESP to create Custom Merchandising strategies that deliver personalisation to the user of the site. PersonalisationWhat this means In this example, not only is ESP making recommendations based on the weighted user journey of previous purchases, but it has identified the user to be a premium buyer and has therefore weighted the product recommendations by premium price. PersonalisationWhat this means In this example, ESP has identified that the user is a value buyer and has therefore displayed the option to 'save money'. Selecting that option, will cause ESP to check the 'more like this' option for each item in the basket to suggest new a basket of equivalent but more economically-priced products. >> See Email Recommendations |
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